The World's Leading Travel Trade Show

One world. One industry. One trade show.

Welcome to the World’s Leading Travel Trade Show

The ITB Berlin (International Travel Trade Show Berlin) is the world’s leading travel trade show which is going to take place in Berlin, Germany from 8th to 12th March, 2017. This year, ITB Berlin is celebrating its 50 years of Excellence or we can say it is going to celebrate its Golden Jubilee. The companies represent at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. It provides a unique opportunity to look behind the curtain of the global tourism industry.

The ITB covers all aspects of travel and tourism: countries, tour operators, booking system developers, airlines, hotels and other businesses concerned with tourism present their ideas to not only introduce themselves but also to inspire wanderlust. As the ITB Berlin is also conceived as a B2B platform, trade visitors have ample opportunity to expand their contacts and do business. For all others paying a visit to the ITB Berlin, the fair is a great way to discover the whole world within a few hours.

The International Travel Trade Show is a story of success "made in Berlin". From the first beginnings in 1966 with only five participating countries as part of an overseas import trade fair, the ITB has since developed into a worldwide success. The exhibition area has increased from 580 to 160,000 square meters, the number of trade visitors from 250 has increased to 180,000 and now more than 10,000 exhibitors are participating in this fair. Today, ITB Berlin is a centre of attraction for the tourism industry and influences travel industries worldwide.


We are pleased to apprise that Media India Group, a Paris-based organisation that has been promoting India as a unique tourism and culture destination in Europe for the past 10 years, has been publishing ITB special German & English editions “Indien Fur Sie” and India & You respectively. Media India Group launched its ITB special German edition - Indien Fur Sui during ITB 2014 by Mr Girish Shankar, the then Additional Secretary, Ministry of Tourism, Govt of India, and Mr Ajit Gupte, the then Deputy Chief of Mission, Embassy of India, Berlin at the India Pavilion. This by far is the only magazine in German language around the world which is devoted to promoting the awareness about India as a tourism and business destination.

This special issue comes every year during ITB and contains information about the top and unexplored destinations of India Tourism and some unique elements of Indian Heritage,Cuisine, Cinema, Art and Culture. The magazine is widely distributed in Europe, especially to the francophone world. Indien Fur Sie was launched by the Ministry of Tourism, Government of India at ITB Berlin Tourism Fair in 2014. It reaches out to over 500 leading tour operators in Germany, Belgium, Austria, France, Switzerland, Luxembourg, Liechtenstein and Belgium who sell India as a destination as well as to all major corporates and chambers of commerce and other institutions in Europe. The magazine is also used by the Embassy of India in Paris for their various meetings and road shows. The total distribution is more than 40,000 copies. Please find the below details of the distribution.

  • 20,000 Copies at ITB
  • 10,000 Copies to India Tourism
  • 6000 Copies to major tour operators in Europe
  • 4000 Copies to the hotels in Europe
  • 2000 Copies to Indian Embassy
  • 2000 Copies to Air India
This video was shot during the launch of magazine at ITB Berlin 2014


Media India Group is a European Publisher, specializes in promoting India as a destination for Business, Investment & Tourism. We publish six magazines in four languages viz. French, Spanish, German and English. Which are distributed in 45 countries, spanned across four continents and our print run exceeds 5, 00,000 copies and we have 2, 00,000 online subscriptions with 2 on-board magazine in Air India. We are participating and organizing major business events, conferences, business meet around the world. Tourism is the one of the key sector, where Media India Group has been actively involved. From the beginning, MIG have been participating in almost all the National and International Travel Fairs namely – FITUR, ITB, Top Resa, WTM and so on and distributing our magazine widely over there.
We are the only magazine listed on the website of Indian Government

Europe is a key market for Indian Tourism Industry; it’s generating an average of 26% tourists a year. Western Europe is number one in the percentage share of FTA and the maximum growth was from Eastern Europe, its 20.6%. Considering that the European tourists are the highest in number came to India for Leisure, Holidays & Recreation’ and increasing day by day. Europeans are getting attracted to newer destinations in India, which has a very rich cultural and spiritual heritage, besides offering unique opportunities for Culture & Heritage. The average European tourist spends about 14-15 days in India and the average package cost goes about 3500 euros per person, hence the travelers are not looking for short and low cost options.


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